I agree with Mackey in the NYTimes Lede Blog this morning. Raising consciousness is important, but it has to be combined with sweaty, dirty, often unsexy hard work. Street theater is a blast, sure, but is it an effective way to mobilize people other than your already dedicated base? If you watched the video from the New Yorker Conference below, he talks about the need to understand people's very different value systems to craft an effective message and campaign. And, how do we know when we've succeeded? What does a socially and economically just, environmentally sound world look like? I have as much trouble as the next person with this, but definately understand that we have to have a concrete vision to sell.